There are many list building strategies used by internet marketers but there are some fundamental and proven things that work, which you need to know about and include in your email list building efforts.
It is a harsh fact of life that majority of people will not buy from you when given an offer for the first time. It will take an average of about seven times being exposed to the offer, that a person will buy. This very crucial fact is what makes it so important for you to realize that building your lists should be your number one priority.
Your list building strategies should include at least basic research of your market and products before you invest your time and effort into marketing. You also need to have a clear goal when building a list and know where you are going.
First of all, you already know that there is a good reason why you need to build a list. You’re not building your list just for the fun of it, you are building it so you can make money from that list. As I said if you intend to sell products or services in a particular niche market, you first have to do some basic research on your market and product .
These days you don’t have to spend much if any money at all on market research. That’s the incredible thing about the internet. You have all these tools and information readily available to you.
To find out whether your market is hot, in other words whether it’s responsive, you just need to ask the right questions and go find the answers. I recommend you go to Clickbank.com, Google Adwords and Amazon.com and look at the volume and type of products being sold that relate directly to your market and products you wish to sell.
The following are some important questions you should be asking and finding the answers to them:
First, are people in your market buying products [information or physical] now, at present time?
Second, are there many marketers out there that are trying to reach these people. You can find out by looking at how many advertisements there are on Google Adwords and how many books regarding your market are being sold on amazon.com and ebooks at clickbank.com.
Third, has this been going on for a long time. Longevity is important. You want to have customers in big numbers coming to you for a long time in the future.
Fourth, you want to sell products that have already been proven. Keep it simple, don’t try to reinvent the wheel.
After you have found your market and product you wish to sell, or if you are already in business and have your website or blog, your list building strategy should be this :
* Get traffic and send it to your webpage where you offer them something of real value in exchange for their name and email address.
* Some of these people will join your list and some of them will buy from you.
* Now, a very important thing has to happen before the people on your list will buy from. You have to gain their trust and become their friend by continuing to offer them things of value.This is all done through your emails sent to them via your autoresponder.
* By sprinkling your emails sent out to them with a sales offer here and there, which also has to be good value for money and something you can honestly recommend, you need to help them decide that they want your product and not try to convince them.
* It is a basic human psychological fact that we will only trust two types of people : friends and people of authority. Your list building strategies must always have this very important fact in consideration. With that in mind one can easily come to the conclusion that building your list is not only very important but crucial to your success.
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